Putting the "Customer" Back in Acquisition

Posted by JoannaLord I hope you all don’t mind me straying from the usual a bit here today. Instead of a specifically SEO-related post, I instead want to tackle a related science, the art of “acquiring” and what that means in marketing. The Problem – An Outdated Approach Not to long ago, acquisition simply meant driving mad traffic to your site

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Putting the "Customer" Back in Acquisition

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